PROJECT MANAGEMENT
Lead and collaborate closely with multi-disciplinary internal and client teams
Connect with users naturally and quickly, on specific project goals and overarching personal needs
Custom research design - deep + efficient, rigorous + flexible
Creative secondary research
Participant recruitment, screening, and coordination
In-depth interviews (in-person, remote)
Ethnographic observations
Contextual inquiries
Product/experience immersion + trial
Focus group design + moderation
Qualitative + quantitative survey design, administration, analysis
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Concept testing
USER RESEARCH
INSIGHTS + STRATEGY
Translate learnings into insights, principles, and/or action plans that reflect all major user, business, technological, and cultural considerations
Pattern + insight generation from wide-ranging inputs
Co-creation of personas, journey maps, design principles, insight-opportunity frameworks, stories, service models, and/or detailed action plans
Group synthesis and ideation workshop facilitation
Integration of insights with other major factors - key stakeholder needs, existing/emerging tech + trends, business capabilities + constraints
Incorporation of psychology + behavior change theories
Project proposal scoping + writing
Client relationship-building + long-term, multi-phase support
End-to-end project management, often for several at once
Collaboration throughout subsequent client/internal team design + engineering phases
Executive-level presentation design + delivery
Overall company business strategy + vision
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Teaching user research
{What I Was Built To Do}
CONNECT
I love nothing more than to connect with others - strangers and lifetime friends alike
Understand what makes others tick. Be thoughtful with others. Anticipate needs. Accidentally find out life stories in the checkout line. Build trust through vulnerability and authenticity. Say "Hi" on the street. Help others feel heard. Ask the right question. Unlock inspiration in each other through great conversations.
LEARN
I want to learn, understand, and grow more every day - about others, the world, and myself
Explore. Experiment. Collaborate. Ask, read, observe, listen. Challenge myself regularly. Try to get to the heart of what drives/confuses/excites others. Take on new skills and ideas, every day/week/year. Walk on new soil. Try on other perspectives. Mess around with behavior change.
CREATE
I'm programmed to get things done - to get ideas out of our heads and into the world
Try to make it not just real but realistic. Be resourceful, determined, creative, organized, flexible. Think through every detail, but prioritizing the right ones. Be energized by unexpected challenges. Keep an eye on everyone's needs, schedule, constraints, the laws of physics, fears, passions, and on how to thoughtfully incorporate all of them.
WHO I AM
WHAT I DO
{What I've Built Up}
I feel lucky to have found my home – a place in which I can fully explore and utilize and revel in all of the above inclinations and loves – in user research and strategy.
Here's what I know how to do well so far, and I'm excited to expand the list with each new role and project:
SKILLS
Who I Am + What I Do