Experience + Education
HEAD OF UX RESEARCH
Uber Eats | 5.17-Present | San Francisco, CA
Leading a team of mixed methods UX researchers and managers who focus on our most strategic questions. Scaled SF-, NYC- and Toronto-based team from 2 to 23, including team vision, strategy, hiring, career development, and processes.
My studies focused on understanding why people do what they do, from biological, behavioral, social, and cultural perspectives.
GLOBAL TRAVELER + OBSERVER
Sabbatical | 10.15-10.16 | 47 countries, 25 states
Took a sabbatical from “official” user research and strategy to unofficially but more deeply understand other places, people, and ways of life, in Africa, Asia, Australia, Europe, and the US.
Conducted personally-directed insight projects, with a focus on identity, gender, daily rituals, homes, public community behavior, water use, retail, Airbnb experiences, and overall unifiers vs. differentiators.
DIRECTOR OF RESEARCH + STRATEGY
DESIGN RESEARCHER + STRATEGIST
ELEVEN | 05.11-09.15 | Boston, MA
As Director of Research + Strategy, I led ELEVEN's global consumer anthropology, actionable insight creation, and futures and trends efforts. I led multi-disciplinary teams as we identified, understood, and synthesized true user needs and built design strategies that most effectively brought these to life, for a wide range of clients.
Through this role, my team and I expanded ELEVEN's research and strategy capabilities from primarily short insight, product-focused projects, to a formal department, able to take on multi-month, solely research-focused engagements for products, brands, and business strategies alike. Designed and led 30+ projects, often end-to-end. We were awarded a spot on P&G’s exclusive Consumer & Market Knowledge roster under my leadership.
QuestBridge | 03.03-03.09 | Palo Alto, CA
Co-founded, directed fundraising, and served in a range of other roles for a nonprofit that connects more exceptional, low-income students with top universities than all other nonprofits combined.
USER EXPERIENCE RESEARCHER
Consultant | 11.16-6.17 | San Francisco, CA
Helping clients, domestic and international, improve their organizations through human-centered research and strategy, from teaching qualitative research methods to implementation of our joint learnings.